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Studio Model PhotographyDDA was asked to compete with several other Philadelphia Advertising Agencies for the Keystone Natural Water corporate identity and marketing project. Keystone needed to rebrand their bottled water with a new image and promotional effort. DDA submitted several marketing and advertising concepts. DDA’s "Drink it for Health, Drink it for Life" was selected. The next step was photographic image capture and creative artwork development. DDA’s in-house digital photography studio took over and photography was taken of 8 models. The artwork was created for outdoor bill board advertising and for Keystone’s fleet of delivery trucks. In 1998, the new Keystone truck design and marketing slogan was named "Truck of the Year" by the National Bottled Water Association. |
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